The Power of Protecting your Brand Before You Scale
- Abuakwa Siaw-Misa
- Apr 21
- 2 min read
Updated: Aug 18
Some of the most exciting brands today are founded by purpose-driven entrepreneurs who build strong, loyal communities around their products. We’ve admired the journey of a UK-based hair brand whose natural haircare line grew rapidly thanks to exceptional products and great founder leadership.
After many years of products that striped nutrients from hair or failed to resolve hair issues within a reasonable price point, the company’s products was a breadth of fresh hair and their community felt personally invested in the brand's success.
Legal Challenges A number of founders like this brand find their products are welcomed by huge demand but this can also create exposure. It is not only important to ensure your brand name is protected, but that you have also not unintentionally used another brand’s protected name. Unfortunately this founder’s success was met with being forced to rebrand due to a trademark conflict with another brand. Rebranding causes additional cost, time and stress and pause on business operations.
At Count & Sol, we’re here to protect the momentum you’ve built.
💡 C&S Tip: When launching a new brand, it is essential to conduct:
Trademark searches in relevant markets
Trademark your company –relevant markets and right classes
A brand is more than a name—it’s an emotional connection with your audience. Losing that identity because of a preventable legal issue is heart breaking and stress you do not need. So aside from ensuring you are developing the right product or service, ensure you protect your business from these potential issues so you can scale confidently.
If you have already launched, it’s best to look into these areas as early as possible to ensure they don’t cause issues in the future. The good news is this UK-based hair brand was determined to come back from this and after spending thousands to resolve the issue and has generated 8 figures over the last few years. However, fast scaling businesses can often be met with an array of other issues as they scale, showing the need to constantly stay on top of the area.
But many businesses often put legal protection to one side until it’s too late, thinking it’s too complex or expensive. For deeper insight into how Count & Sol’s ongoing legal support can help you to proactively avoid legal risks that can impact your business, book a consultation today.
